Pandox Operations Meeting 2026
We do not know, what we do not know.
Artificial Intelligence is already reshaping the commercial and distribution landscape for hotel operators — from pricing and demand forecasting to channel management and customer acquisition. Much of this change is happening faster than our traditional operating models can fully absorb.
In these sessions, we will explore how AI is influencing our commercial performance, distribution strategies, financial outcomes, and operational productivity. We will look at where value is already being created, where complexity and risk are increasing, and what this means for how we manage our hotels going forward.
The objective is not to have all the answers, but to better understand what we may be missing, which decisions will matter most, and how we can prepare our organisation to operate effectively in an AI-driven commercial environment.
Tuesday 10th of February – Thursday 12th of February
THE MIX. BRUSSELS, Bd du Souverain 25/1, 1170 Watermael-Boitsfort, Belgium
PROGRAMME
Tuesday 10th of February
10:30 – 11:00 Individual Arrival at The Mix
11:00 – 11:30 Welcome & Introduction by Aldert Schaaphok (30min)
11:30 – 12:30 Session 1: When AI Does Everything & The Future of the Commercial Function by Vassilis Syropoulos (60min)
12:30 – 13:30 Lunch at FOX & Check-in to rooms.
13:30 – 15:30 Session 2: The Hotel Questions Lab, How to Think and collaborate with AI agents by Vassilis Syropoulos (120min)
15:30 – 16:00 Coffee Break
16:00 – 16:30 Session 4: Finance & AI by Yannick (30min)
16:30 – 17:30 Session 3: Raphaella (60 minutes)
17:30 – 19:00 Free time at The MIX
19:00 – 19:30 Apero & Small Bites
19:30 – 21:00 Dinner at restaurant Timber (MIX)
Wednesday 11th of February
08:00 – 09:30 Individual breakfast
09:30 – 11:00 Session 5: Creating an optimised performance landscape by Liselott Piper Bond (90min)
11:00 – 11:15 Coffee Break
11:15 – 12:45 Session 6: The Future of AI in Distribution + Q&A – by Ira Vouk (90min)
12:45 – 14:00 Lunch Break
14:00 – 17:00 Session 7: GEO & AEO – The Foundation. (Joined by Marketing also) (180min)
Thursday 12th of February
Only for DBD/DOS + Marketing + RMC – At The Hotel.Brussels
09:00 – 12:30 – Workshop – The AI Optimization Process by Ira Vouk. (180min)
